Mazda Ireland is the official car supplier and a proud sponsor at this year's Bloom festival, taking place in the Phoenix Park, Dublin this June bank holiday weekend.

The Japanese car brand will be showcasing its latest generation of cars featuring SkyActiv Technology.

Mazda's SkyActiv Technology is designed to improve the sustainability and efficiency through innovative engineering and weight-saving strategies.

The all-new Mazda6 and all-new CX-5 will be showcased in a Japanese-inspired garden feature.

Both cars on display are best in class for fuel efficiency and low CO2 emissions.

The beauty of Japanese design will be the creative thread though this Japanese garden.

Mazda is also looking at innovative ways to enhance visitor experience.

One lucky visitor to the Mazda stand at Bloom will receive €1,000 towards a garden makeover.

In addition, four Mazda cars will be on hand at Heuston Station to shuttle visitors to the show entrance free of charge.

A number of the Show Garden Judges, including Bloom Show Manager Gary Graham, have been provided with a Mazda3 car each for use on official duties during the event.

"We are delighted to be partnering with Bloom this year; the show keeps on going from strength to strength," said Richard Molloy, Marketing & PR Director, Mazda Ireland.

"Best in class environmental performance and beautiful Japanese design from our cars will be reflected in our Japanese-inspired garden. We look forward to welcoming visitors to our display by the main entrance of the Floral Marquee."

"Bloom is delighted to welcome Mazda on board for this year's festival. Showcasing innovation and great design are at the core of Bloom and these values are shared by Mazda," said Garret Buckley, Sponsorship Manager, Bloom.

Bloom 2013 is taking place in the Phoenix Park until Monday June 3.

The 2013 festival marks the seventh year of the event, which continues to attract thousands upon thousands of people.

The Floral Marquee, proudly supported by Mazda, is a showcase for plant and floral nurseries in Ireland, where a wonderful selection of plants and flowers will be available for sale.

The Floral Marquee offers something for everyone, with advice ranging from growing a home garden to finding a special plant or flower.