The all-new Mazda6 has been honoured with a 2013 red dot award, capturing the internationally-recognised prize for outstanding product design.
It is yet another accolade for Mazda's striking new flagship and the company's revolutionary 'KODO – Soul of Motion' design theme.
The 37-member jury of independent design experts, who judged entries according to nine criteria, honoured the KODO-inspired Mazda6 for qualities such as its high level of design innovation.
Inspired by the explosive release of energy observed in animals or athletes springing into motion, KODO symbolises Mazda's distinctive vitality and agility, providing the perfect complement for the company's convention-defying approach to fun-to-drive cars.
Other prizes it has captured thus far include Auto Bild's 2012 European Design Award (Mazda CX-5, the first KODO model) and first place in the concept car category at the German Design Council's Automotive Brand Contest 2012 (Mazda Takeri).
Based on the Takeri concept, the new Mazda6 – the company's second KODO model – features the full range of groundbreaking SKYACTIV Technology to deliver Mazda's distinctive 'Jinba Ittai' (one-with-the-car) feeling.
Embodying the Sustainable Zoom-Zoom vision in its most advanced form yet, Mazda's latest flagship delivers class-leading fuel economy, performance and safety.