With QM3, the small crossover based on Renault Captur, RSM widens its product range and offers a unique product for the Korean market.
Following on the global success of SUVs and the market shift towards smaller cars, RSM says QM3 meets the demands of young consumers looking for alternatives to traditional B-segment vehicles.
"With this brand new concept, urban crossover, we are bringing customers an attractive, practical and innovative product. Renault Samsung QM3 combines in a single compact vehicle the best of three worlds: the sportiness of an SUV, the convenient comfort of an MPV and the driving pleasure of a hatchback," said Laurens van den Acker, Senior Vice President, Design, Renault Group.
The launch of QM3 in Korea is planned for the second half of 2013.
Created in 2000, RSM (Renault Samsung Motors) has established itself as a local, reliable, quality-driven brand positioned in the premium segment.
After 10 years of growth and development, RSM had a difficult year in 2011, with sales and profitability plunging in a very competitive market.
Determined to counter the competition and restore its positioning, RSM launched a Revival Plan in January 2012 that has begun to show results.
RSM now has a complete product line-up, as follows: QM3 small urban crossover, SM3 compact sedan, SM3 ZE 100% electric vehicle, SM5 mid-sized sedan, SM7 large sedan and QM5 SUV.
A spearhead brand of the Renault Group in the Asia-Pacific region, RSM plays a leading role in the Group's internationalisation strategy and can count on the full backing of both Renault and Nissan.