Toyota Ireland has launched the all-new RAV4, priced from €27,995.

The new, fourth-generation SUV features all-new distinctive styling, a new interior design, a new Integrated Dynamic Drive System, fuel efficient powertrains and reduced emissions.

Road tax starts at €270 per annum.

In addition, with Toyota Flex, customers can own an all-new RAV4 from €299 a month.

First launched in 1994 and with more than 4.5m units sold across 150 countries since then, Toyota's incredibly successful RAV4 embodied the creation of an entire new motoring category, the 'compact SUV'.

However, Toyota says much has changed over the past 19 years and the new RAV4 has been developed to fully respond to the evolving customer requirements of the core C-SUV market: active lifestyle families with a growing demand for space and versatility.