The manual transmission Land Cruiser SWB Commercial has been reduced by €2,750 to €37,995.
The manual Land Cruiser LWB Commercial has been reduced by €1,770 to €40,995, and the automatic LWB Commercial variant's price has been cut by €1,790 to €42,995.
The Land Cruiser SWB model has moved into category 'C' and now qualifies for VRT of €200.
Now in its 62nd year of production, with well over 5 million customers in 176 countries, the Land Cruiser has evolved to answer to ever-changing customer needs, offering outstanding driving performance and refinement on even the toughest tracks, trails and terrain.
In 2011, the Land Cruiser received an impressive number of updates and improvements to its rugged looks, engine ability, transmission and key safety aspects, which has made it an even more attractive proposition.
David Shannon, Managing Director of Toyota Ireland, said: "We are very happy to kick off 2013 with some good news for 4x4 commercial buyers.
"The significant price drops we've made to three of the commercial Land Cruiser variants make them more attractive than ever thanks to the lower VRT rate.
"The Land Cruiser is the most sought-after 4x4 in the world, and we look forward to bringing a whole new generation of Irish customers on board in 2013."