Ford is the first car manufacturer to achieve seven different Euro NCAP Advanced rewards for outstanding technological innovation.

It has received awards for Lane Keeping Alert on the new Transit Custom, MyKey on new Fiesta and SYNC with Emergency Assistance on all-new B-MAX, new Fiesta, C-MAX, Focus and all-new Kuga.

Eddie Murphy, Chairman and Managing Director of Ford Ireland, said: "We're delighted to be the first carmaker to establish such a high level of recognition from the vehicle safety experts, Euro NCAP.

"In their citation, they lauded Ford's commitment to make these important safety features available across the Ford range, including our small cars.

"It shows that these cutting-edge safety technologies are not just for the select few who can afford top-of-the-range super cars."

In the event of an accident, SYNC with Emergency Assistance enables all-new B-MAX to assist the occupants to call the local emergency services operator in an industry-leading 26 languages, spoken in 40 European regions.

It uses information from the on-board GPS unit, map and mobile network to pinpoint the accident location and calls emergency services via an occupant's Bluetooth-connected mobile phone.

The technology is also available on new Fiesta, C-MAX, Focus and new Kuga.

Ford has already achieved Euro NCAP Advanced rewards for Active City Stop – a safety system designed to help drivers avoid low speed collisions – with all-new B-MAX and Focus.

The Ford Focus has also already achieved Advanced rewards with Driver Alert; Forward Alert; and Lane Keeping Aid.

"Euro NCAP Advanced rewards recognise safety innovation of the highest level," said Michiel van Ratingen, Euro NCAP Secretary General.

"Ford has demonstrated its commitment to making advanced safety features available on a wide range of vehicles and thoroughly deserves all of its rewards."