The company has partnered with Maxol and local tyre dealers to provide a programme of free tyre checks at selected Maxol outlets. Manned by expert tyre fitters, the tyre safety promotion gives customers of Maxol the opportunity to have their tyres checked in relation to tread depth; tyre pressure; and an overall check of the tyres' roadworthiness.
The customer is then provided with a credit-card sized summary of their tyre information which can be kept in a wallet or in the car.
Once shown how to carry out the tyre checks, motorists are then advised to carry out the checks on a weekly basis.
Paddy Murphy of Semperit Tyres Ireland said: "In cooperation with Maxol and our tyre dealer customers, we are delighted to be offering tyre checks at Maxol outlets. It is a great way of showing motorists the importance of tyre care and demonstrating how easy it is to carry out a weekly tyre check and that is all the more important as the weather turns more wintry".