"These new motorsports activities play an important role in the strategic realignment of the company; they are a fundamental element of our brand profile," says Dr Thomas Sedran, Opel’s Deputy CEO.
Especially in grassroots, popular sports, the Ruesselsheim carmaker can look back on a long and successful tradition.
The aim of the company is to create a new competition that appeals to customers, which is both technically sophisticated and reasonably priced, while at the same time providing a platform for young ambitious drivers to continuously develop their talent.
