Opel returns to racing

Opel returns to racing

Opel is returning to motor racing in the form of an internationally- oriented rally programme with the new Opel ADAM and a circuit series for the new Astra OPC that focuses on Germany.

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"These new motorsports activities play an important role in the strategic realignment of the company; they are a fundamental element of our brand profile," says Dr Thomas Sedran, Opel’s Deputy CEO.

Especially in grassroots, popular sports, the Ruesselsheim carmaker can look back on a long and successful tradition.

The aim of the company is to create a new competition that appeals to customers, which is both technically sophisticated and reasonably priced, while at the same time providing a platform for young ambitious drivers to continuously develop their talent.


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