Hyundai on song!

Hyundai on song!

Hyundai has helped to create new music by partnering with SM Entertainment, one of the largest music recording and production companies in Korea, to create a unique album featuring brand-new tracks recorded by some of the biggest K-pop music stars.

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The established stars on the album include BoA, Jessica from Girls' Generation and Taemin from SHINee, who worked together to create music inspired by three of Hyundai's newest models.

Mark Hall, Marketing Director of Hyundai Motor Europe, said: "As K-pop continues to reach new levels of popularity, we are very happy to be involved with such a dynamic and vibrant music scene.

"This innovative collaboration, the first of its kind for us, demonstrates the 'new thinking' and 'new possibilities' that are at the heart of the Hyundai brand."

Featuring electronic pop, dubstep and other genres, the three songs are dedicated to New Generation i30, Hyundai's best-selling model in Europe; all-new i40, Hyundai's first Europe-focused D-segment car; and Veloster, the unique 1+2 door coupé with sporting looks and extra practicality.

Veloster also forms part of the album's artwork, sharing the cover with the recording artists.

BoA's i40 theme song, LOOKIN, was released on various music sites on October 16 2012, while My Lifestyle, the New Generation i30-inspired song by Jessica, was released on October 18, one day after the artist performed both songs at the Hyundai PYL Younique show in Seoul.


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