In the mid-1930s in Japan, a young Kiichiro Toyoda saw the potential of mass-produced cars for the general public.

Through several years of perseverance, he eventually convinced the textile manufacturer Toyoda Automatic Loom Works to create a new Automobile Department.

Kiichiro Toyoda's strong convictions saw his small start-up department spin off from the Toyoda Enterprise into the Toyota Motor Company in 1937.

Now, 75 years later, Toyota is present in more than 170 countries worldwide and has seen over 200m cars roll off its production lines.

The Toyota Corolla firmly holds onto the title of best-sold car in automotive history after 11 generations and over 39m units sold.

Every day, men and women around the world at Toyota's production facilities and offices continue to strive to make ever-better cars.

It is with this ingrained spirit of continuous improvement, or kaizen in Japanese, based on The Toyota Way, that Toyota launched its new slogan in Europe: "Always a Better Way."

Marking the occasion when the 200 millionth Toyota vehicle rolled off the production line, Akio Toyoda, President of Toyota Motor Corporation, commented: "We are determined to make our cars even better, to continue to give our customers the best possible product. This is the common goal of our 300,000 Toyota staff members worldwide."

The official 75th anniversary of Toyota is on November 3.