Ford has revealed that the all-new EcoSport, a compact, rugged and fuel efficient sports utility will go on sale in Europe within the next 18 months as Ford expands its line-up in the growing European SUV market.
EcoSport is based on Ford’s global B-segment platform and combines small car practicality with the flexibility, spaciousness, agility and style of a SUV.
“Ford EcoSport will deliver great value, quality and fuel economy,” said Nick Collins, B-car vehicle line director, Ford of Europe. “It will also present customers with a fantastic small car choice that will also include the B-MAX compact multi-activity vehicle as well as new Fiesta.”
EcoSport is the first Ford global model to be developed entirely in South America. Introduced in 2003, Ford created the segment in Brazil and has since sold more than 700,000 units in the region.
New EcoSport will meet the increasing demand for small SUVs in Europe, which Ford expects to double over the next five years.
“The new EcoSport has undergone millions of miles of testing, on the most rigorous terrains, in the most demanding climates across the globe,” Collins said.