SOUL Lifestyle launches at Arnotts
SOUL Lifestyle, one of Europe's leading furniture producers has opened in Arnotts.
The collection in Arnotts’ homeware department is stylish and contemporary and represents the great designs and quality furniture the Swedish company is famous for.
Founder of SOUL, Benny Nilsson said of the launch in Arnotts’, "From the start, we decided that SOUL furniture needed to convey that most important of feelings, the feel of authenticity.
“They have been crafted with the simple but essential idea – that genuinely good furniture lasts and can be shared by generations. Although the collection consists of meticulously handpicked individual products, they also share another common bond: the furniture in each style all fits beautifully together.”
He continued, “This sensibility resonates with our retail partnerships around the world and most recently in Ireland with SOUL collections in Arnotts Department store. Arnotts is a premium store that is affordable and accessible without compromise on quality or style. It is the perfect fit for our brand and celebrates our shared creative thinking.
“We are very excited with this collaboration and applaud Arnotts for creating an interiors destination that is accessible to all.”
Ger Ryan, Homewares Director at Arnotts said: “We are delighted to welcome SOUL Lifestyle to our Furniture Department at Arnotts. The new SOUL Lifestyle concept will showcase an extensive range of stunning Scandinavian designed Living and Dining room furniture and accessories in detailed room settings. All of their Sofas are designed and manufactured in Sweden by SOUL lifestyle, which makes them surprisingly affordable given the quality and design detail of their products.”
Selected pieces from the new collection with be available in SOUL Arnotts, along with Contemporary, Nordic and Lodge collections, each with its own unique design detail.