Irish product wins industry accolade for superior taste and smart packaging

Shane McEntee, TD, Minister of State at the Department of Agriculture, Food and the Marine with responsibility for Food, Horticulture & Food Safety announced the winners of the National Organic Awards 2012 at an awards ceremony in Bord Bia on Thursday 13th September. The Best Overall Organic Product was awarded to Crowe’s Farm for its Organic Dry Cure Back Rasher product which was chosen for its high quality, superior taste and smart packaging.

This year was the sixth year of the National Organic Awards, which take place during National Organic Week each year. Organised by Bord Bia, over 100 entries were received and awards were given in eight different categories.

Commenting on the overall winning product, Tara McCarthy, Director Food & Beverage Division, Bord Bia said “the judges said that the Organic Dry Cure Back Rashers from Crowe’s Farm represent a traditional Irish product taken to a new level. The packaging is smart - full of information about the product and the farming family behind it. It also tastes great with samples devoured by the judges! The rashers were a really high quality - they held their cooking shape and were full of flavour, but not overly salty. They are worthy winners, representing all that is good about Irish organic farming”.

Crowes Farm is based in Dundrum Co. Tipperary and the Crowe family have been farming the land for over 100 years. The business is now run by brothers TJ, John Paul and Ned Crowe. Crowe’s Organic Dry Cure Back Rashers are made at the family farmhouse where John Paul looks after the rearing of the animals, TJ processes the meat using a special recipe passed down to him by his father and Ned oversees the delivery to customers. Crowe’s

Organic Dry Cure Back Rashers are available to purchase at:
• The Organic Supermarket, Blackrock, Co. Dublin
• Ardkeen Stores, Dunmore Road, Waterford.
• Cavistons, Glasthule Road, Sandycove, Co Dublin.
• Dunnes Stores, Cornelscourt Shopping Centre,Foxrock, Co Dublin.
• Dunnes Stores, Childers Road, Limerick.
• Dunnes Stores, Douglas Court, Douglas, Co Cork.
• Dunnes Stores, Jetlands Shopping Centre, Ennis Road, Limerick.
• Dunnes Stores, Ardarosig, Bandon Road, Cork.
• Nolans, 49 Vernon Avenue, Clontarf, Dublin 3.

NATIONAL ORGANIC AWARD WINNERS 2012
• Overall Winner/ Best Organic Meat
Organic Dry Cure Back Rashers, Crowe’s Farm, Dundrum, Co. Tipperary
• Best Organic Fruit & Vegetable
Irish Organic Potatoes, Keogh’s, Oldtown, Co. Dublin
• Best Organic Fresh Seafood Product
Irish Organic Sea Trout, Irish Seafood Producers Group, Connemara, Co. Galway
• Best Organic Grocery
Organic Jumbo Oats, Kilbeggan Organic Foods, Westmeath
• Best Organic Dairy Product
Organic No Added Sugar Vanilla Kids Yoghurt, Glenisk, Killeigh, Offaly
• Best Organic Prepared Food
Smoked Irish Organic Salmon, Burren Smokehouse, Co. Clare
• Best Organic Beverage (Alcoholic & Non-Alcoholic)
Bloom Mountain Organic Irish Cream Liquer, First Ireland Spirits Co. Ltd, Abbeyleix, Co. Laois
• Best Organic Confectionery & Baked Good
Wilkies Dark Chocolate, Wilkie Chocolate, Dun Laoghaire, Co. Dublin

The independent judging panel for the 2012 National Organic Awards was chaired by Dr. Oliver Moore, Journalist, Researcher and Organic Blogger and included Darren Grant, Proprietor, The Organic Supermarket Blackrock, Co Dublin, Miah Buckley, Musgrave Retail Partners Ireland, Evan Doyle, Proprietor, Brooklodge Wells & Spa, Suzanne Campbell, Researcher and Journalist and Mark Caviston, Retailer.

Chair of the Judging panel Dr. Oliver Moore said “There was a real emphasis on honest, very good quality, affordable foods - foods for everyone and for everyday. Iconic yet simple Irish staples like porridge, potatoes and pork shone alongside the vitality of vegetables, from curly kale to rainbow cherry tomatoes. Organic meat and dairy too are flourishing, with world leading innovative companies and small new regional endeavours flying the flag. What also heartened the judges was how some companies were clearly listening to feedback and improving their packaging as well as their product ranges, year on year”.

There are currently 1,692 registered organic operators in Ireland with 52,390 hectares of land being used to produce organic foods which include meat, seafood, fruit, vegetables, eggs, grains, cereals, nuts, seeds, dairy products, drinks and cooking oils.




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