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Bewleys launch attack on instant coffee


Don’t have time to fuss over different brands? Sticking to what you have always used? Bewleys don’t want to hear it, as they’ve declared war on instant coffee and asked the public to stand and deliver their instant coffee for Bewleys’.

From Friday 27thto 29thof January, the first 1,000 people to surrender instant coffee in Bewley’s Grafton Street will receive a Bewley’s Fresh Coffee Starter Pack. The pack includes 5 coffee varities and a one-cup cafetiere!

Not only that, Bewley’s will conduct a coffee taste taste on Saturday between 2 and 5pm. Anyone willing to chance their knowledge and spot the difference can be in with a chance of winning hotel breaks, shopping vouchers and dinner prizes.

Mark Saunders of Bewleys says “Our research has told us that people love the great taste of fresh ground coffee.  They want to make it at home but they’re not always sure how.  We want people to be able to enjoy real coffee at home without any fuss. So they can now bring in their instant and get a delicious, fresh new taste in return”.

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