Mothercare have launched their brand new celebrity-designed collection, with Jools Oliver, on a collection entitled 'Little Bird'.
Taking over from Myleene Klass’ best-selling ‘Baby K’ range for the retailer, Oliver has lent her design touch to clothes for the first time. The mother of four, wife of celebrity chef Jamie Oliver and parenting book author, has designed the collection for newborn and children up to the age of five.
Mothercare CEO Simon Calver said “we are delighted to have Jools on-board and add the ‘Little Bird’ collection to our stores. The new product range offers exceptional quality and style at an affordable price, which reflects exactly what our customers tell us they want from Mothercare”.
“I have such a passion for the design of children’s clothes, so to have this opportunity to work with Mothercare is just amazing” Oliver said in a press release. “My designs combine both quirky and classic style inspired by my childhood memories. The collection features nostalgic, classic pieces, sprinkled with unique touches and playful attention to detail. The entire collection has been lovingly put together and accessibly priced for parents".
Oliver has also designed a range of nursery bedding, accessories and gifts, which Mothercare hope will become as popular and well-known as her husband’s range of branded kitchen products.
The collection is in Mothercare stores internationally right now.