Kate Upton has been announced as the new celebrity face of Bobbi Brown.

The former Sports Illustrated model follows in the footsteps of actress Katie Holmes, who was the brand's first-ever celebrity spokesperson.

Upton said about her new appointment: “I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that.”

Bobbi Brown commented on the news: “I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules. She loves life and
that is Pretty Powerful.”

Upton's first campaign images for the beauty powerhouse will appear in July 2014 at Bobbi Brown counters worldwide and with editorial features.

The official ad campaigns will launch in the September issues of national print magazines.