Rita Ora wanted bold colours Rimmel collection
Rita Ora has discussed her upcoming Rimmel collection saying she wanted to have fun with colour and create something over the top.
The singer is the latest ambassador for the brand and told Cosmopolitan, "Kate Moss is iconic, and Georgia May Jagger is an English rose – she's gorgeous. Me, I like exaggerating a colour and being over the top. So when Rimmel approached me, I said, 'I'd love to do it, but can we go crazy and do bold colours?' I learnt a lot from them, and we really mixed and matched our ideas."
The Rita Ora Collection for Rimmel is set to launch on March 17.