Zac Posen unveils debut bridal range
Zac Posen has unveiled his debut collection of wedding dresses.
The budget range of bridal wear, called Truly Zac Posen, is set to launch exclusively at David's Bridal on February 6,
The New York fashion designer, who has created seven romantic bridal styles for the collection, commented: "I am so honoured to partner with David's Bridal on the Truly Zac Posen line, as we have jointly created love notes to brides everywhere.
"Each design in this collection depicts a romantic femininity, with silhouettes that embrace and enhance every woman's body while celebrating life's exceptional moments."
Posen is famed for his form-fitting, feminine floor sweeping gowns, a talent which lends itself well to bridal wear. Prices for the range start at $850 and go up to $1,350, giving brides a chance to get a piece of Posen at a fraction of the cost.
Several of the gowns feature satin fit-and-flare silhouettes in strapless and cap-sleeves designs. There are also ten occasion dresses that form part of the collection.
David's Bridal EVP and chief marketing officer, Brian Beitler said: "Since we announced our new designer partnership with the extremely talented Zac Posen, our consumers have been anxiously awaiting the in-store date of his standout designs.
"His new collection speaks to the beauty, grace and glamour that each woman deserves on her big day and we're thrilled that our customers can have a Truly Zac Posen piece hanging in their own closets."
The Truly Zac Posen line will be available in stores and online from February 6.