Lage Gaga is the new face of Versace

Lady Gaga has been revealed as the face of Versace's spring/summer campaign for 2014.

The popstar channels the Italian label's glamourous chief designer Donatella Versace in the advertisement, which sees her wearing a lilac chiffon dress with poker-straight platinum blonde locks.

Donatella said: "I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA."

The ARTPOP artist took to Twitter to announce her excitement at working with the brand.