Lady Gaga joins forces with H&M

Born This Way singer Lady Gaga is teaming up with H&M to open a new mega-store in New York City.

Born This Way singer Lady Gaga is teaming up with  H&M to open a new mega-store in New York City.

The 27-year-old star will open the doors to the new store in the Big Apple's Times Square on Thursday (14Nov13) as part of her new partnership with the Swedish clothing retailer.

Daniel Kulle, U.S. President for H&M, says, "This is truly a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the Nyc skyline with our brand illuminated on top of this impressive building... We knew we had to partner with a star who shines as bright as the store."

H&M, which has previously partnered with pop stars including Beyonce and Lana Del Rey, will also help launch Lady Gaga's new album Artpop by stocking Cds in stores across the U.S.