Watch! Cheryl Cole in no make-up shocker

In a move that is set to shock the fashion world, Cheryl Cole has gone without slap (well, nearly) in her latest ad for a popular make-up company.

The 30-year-old Girls Aloud warbler appears sans foundation in her role as “spokesmodel” for L’Oréal Paris Skin Perfection Skincare.

"I felt so vulnerable! The guy that shot the ad made me feel comfortable but, literally, all I had on was the Blur Cream and some mascara,” she told Vogue. “So when they showed me the video I was watching it through my hands.

“But, going in there, I felt more vulnerable than I have on any other L'Oreal ad. I was walking around the set like: ‘Hi, I'm the one in the advert’. It's nice to have the freckles out in full force."

Watch Cheryl's ad here. Let’s face it, she does look pretty damn good.