A new fashion app, Style Eyes, has won the Enterprise Ireland One to Watch award for 2013.

The app was devised by two childhood friends from Dublin and aims to "make fashion more accessible to all".

The user takes a photograph of an item of clothing on their phone, and the Style Eyes app uses image recognition technology to search through a large fashion retail database.

It then presents the user with the exact product or a similar match and where to buy it online.

The free smartphone, tablet and computer application was developed by Dr Mark Hughes and Bobby Pringle in Dublin City University.

The Style Eyes app is in the final stages of development and will soon be available to download.

Click here for more information and to sign up to be notified when the app is released.