The Face of Tempted 2013 has been announced as Karen Powell from Co Meath.

The 33-year-old has won a national competition to find a new curvy fashion model to be the face of the plus-sized fashion chain.

The Tempted model search competition was designed to find a real woman, sized 16 plus, to represent the majority of Irish women who don’t relate to the mainstream fashion trend of size 8, and smaller, models.

Karen said of her win: “Being curvy and voluptuous, or being super slim, should not stop anyone from wearing whatever they want, as long as they feel good about themselves. Beauty comes in all shapes and sizes!”

Tempted Boutique sells top fashion in sizes 16 to 28, and store owner Rosemary Kearns launched her search for a real woman to model the stores’ 2013 summer collection, last March.

The prize package that Karen has won includes €1,000 to spend in store, a two-night break in the Crowne Plaza Hotel, a fashion shoot with photographer Maria McGrail, a makeup course with The International Make Up Academy, a teeth whitening voucher from The White House and a hair hamper from Mane n' Tail.