Alice Eve for Charles Worthington

Alice Eve has been announced as the new brand ambassador for haircare brand Charles Worthington.

The Star Trek: Into The Darkness star is set to be the face and ambassador of the new Charles Worthington Salon at Home range.

Eve said of the news: “I absolutely rely on my hair to finish my look – be it in a role or in real life. For that my hair needs to be in great condition. But, day to day, I don’t want to spend hours in hair and make-up, so I look for expert shortcuts instead.

"That’s why the Salon at Home range is ideal – it helps me achieve red carpet hair at home – everyday. And with a professional like Charles Worthington behind it, you know you’re getting products that are tested in the salon and used by his team.”

Worthington said of the actress's appointment as brand ambassador: “Alice is a perfect ambassador for the range – she’s young, beautiful and British with a star quality that really shines on the red carpet. I love the fact that her blonde hair just seems to add to her sunny personality – and that she makes everything look so effortless.

"There’s nothing contrived about Alice – or her style – which means women aren’t scared of trying to emulate her. And that’s exactly what Salon At Home is about – achievable red carpet glamour – she basically personifies the brand!”

The Charles Worthington brand is re-launching in June 2013 as Salon at Home and will be exclusively available at Boots.