Beyonce sizzles in H&M campaign
Beyonce Knowles was recently announced as the new face of H&M, and now we can share photos of the sizzling campaign for the high street brand.
The singer stars in the retailer's high summer advertisements, modelling a series of bikinis and beachwear inspired by her personal style.
The print and billboard images were shot on the beaches of the Bahamas by Inez van Lamsweerde and Vinoodh Matadin wearlier this year.
Beyonce worked with the in-house design team at H&M to create the collection, a statement from the brand confirmed.
She said of the collaboration: “I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
Take a look at the shots below.