Blondes might make men's hearts flutter, but when it comes to marrying, most men would rather prefer a brunette, a new research has shown.

According to the study, men think blondes are preferable as girlfriends, while brunettes are best for settling down with. The study of 1,000 men shows that they would rather step out with the likes of Kelly Brook or Kate Middleton on their arm, than blondes such as Holly Willoughby or Fearne Cotton.

And when it comes to marriage, men admit they think women with brown hair will be more sensible, dependable and are more likely to share their dreams for the future. Men also believe brunettes make better cooks, and will be better at keeping the house clean. Other ‘wifely’ attributes men think brunettes are likely to excel at include being more flirtatious, taking good care of their appearance and having better personalities.

Sarah Sharp, Haircare buyer at Superdrug said:  ”Men obviously have their opinions about the colour of women’s hair, but our sales tell us that when it comes to hair dye women are more likely to change their shade when they see a celebrity switch shade than any other reason.

”This research turns our hair stereotypes on their heads.  But we don’t think we need to worry about blondes just yet – while 37% of men claim brunettes simply more attractive, we think 100 per cent of blondes, and all brunettes, would hope that men would rather see their partner with a hair colour that suits them.”

The study shows 54% of men would choose a brunette to be their wife, 16% would opt for a lady with fair hair, while 30% of men didn’t have a preference. And when it comes to getting a girlfriend, 48% chose girls with brown hair, a quarter chose blonde and 27% said neither. However, it’s not all bad news for blondes, the study shows men do believe that blondes are more likely to be more outgoing and bubbly than brunettes.