Cara Delevigne has been announced as the new face of Pepe Jeans.

The rising star is following in the footsteps of Alexa Chung, Sienna Miller and Laetitia Casta as the face of the brand.

Delevigne told the Vogue website of the news: "I'm very happy to be part of the team, considering the line-up before me. Alexa and Sienna are also great friends of mine."

The campaign was photographed by Josh Olins in London's Notting Hill with fellow British models Mia Goth and Jeremy Young.

Pepe Jeans was first born in Notting Hill, having originated as a Portobello Road market stall.

Delevigne is currently the face of Burberry's beauty campaign, and has walked the catwalk for high-end brands such as Moschino, Jason Wu, Chanel and Stella McCartney.