Stella McCartney is the most searched for fashion brand on the internet.

The iconic British designer was the highest fashion-related search term in the 2012 Google Zeitgeist list.

Behind Stella, on the annual list, which studies searches conducted by UK consumers over the last 12 months, was German designer Karl Lagerfeld, followed by lingerie label Victoria's Secret in third.

Alice Temperley came in at fourth position, with Versace following closely behind.

The 41-year-old designer reached the top of the fashion section of the list after a year in the headlines, designing Team GB's Olympic uniforms.