ONLY opening Irish flagship store

Danish fashion brand ONLY is opening an Irish flagship store on Grafton Street in Dublin.

The brand, who has recently undergone an image overhaul and has taken on a new style direction, will open its new store on Thursday, December 6.

ONLY has recruited model Jessica Hart to model their new collection, which encompasses their denim pieces, studded winter coats and party dresses.

A spokesperson for ONLY commented: “This is an exciting move for ONLY. The new Irish flagship store will offer a unique version of international fashion for Irish women and we cannot wait to see the brand grow across the country.”

ONLY is preparing to launch four new stores in Ireland between now and spring 2013; the flagship store in Dublin and independent stores in Kilkenny (opening December 6) and Cork and Limerick (opening 2013), with plans to open over 20 further stores over the next three years.