The Body Shop opening Pulse Boutique

The Body Shop is launching a new interactive in-store concept, The Pulse Boutique, tomorrow.

Debuting in Ireland at The Body Shop Grafton Street and Crescent Shopping Centre in Limerick, Pulse is where skincare, makeup, body care and brand values unite.

Taking centre stage in every Pulse store are two tables containing products, makeup and a 'create your own gift' area.

Pulse invites customers to touch, smell and test products, discover new products and learn about The Body Shop Values.

Every Pulse store will also have a dedicated makeup artist and skincare experts to advise customers on how to find the look they want to achieve.