Debenhams has launched their Think Pink Campaign which will see a donation of 50 cents for each bra sold during the month of October to breast cancer charities as part of Breast Cancer Awareness month.

As well as donating 50c from each bra sold in October, Debenhams is calling on Irish women to avail of their free in-store bra fitting service as part of their mission to get women wearing the correct bra size.

Lynn Kelly wears a bra (€35) and briefs (€19) by Ted Baker at Debenhams