Menswear: Fifty shades of Style

The buzz created by the erotic novel Fifty Shades of Grey has inspired fashion designers this autumn, with a number of menswear labels taking inspiration from the book written by EL James.

The steamy book, about a female journalist and a kinky billionaire Christian Grey, has sold 10 million copies and the fashion industry has been quick to capitalise on the buzz created by the raunchy novel.

According to FashionUnited.com British bespoke tailors Norton & Townsend have created an entire range inspired and named after the book. The suit collection features 200 shades of grey, ranging from Gregarious Grey, Glamorous Grey and Grown-up Grey to Generous Grey, Guilty Pleasure Grey and Gentle Grey.

The tailor’s said they wanted to tap into the women who have fallen for Christian Grey’s dapper style set out in the novel, and has even stated that customers can get a quote from the book embroidered into the hem of the suit.

But they are not alone, Suitopia have also have created a chic collection clearly inspired by the theme – and Marc New York has launched its first ever ad campaign with models playing Ana and Christian from the book.

The campaign, conceived and photographed by Andrew Marc’s creative director, Chris Gbur, features Celebrity Apprentice contestant and Miss Universe winner Dayana Mendoza as Ana in an unzipped dress standing across from former Scottish rugby player Thom Evans as Christian in nothing but a towel.

As if that wasn’t enough, the producers of The Social Network have now signed on to do a big-screen adaptation of Fifty Shades.

Universal Pictures and Focus Features recently announced that Michael De Luca and Dana Brunetti will re-team for the adaptation of the best-selling novels by E. L. James.

Ladies, start your engines.