Scott Schuman on Tommy Hilfiger S/S 2013
Iconic street-style photographer Scott Schuman "The Sartorialist" shared his experience at the Tommy Hilfiger Spring 2013 Women's fashion show:
“I've spent years backstage at fashion shows, and like anything that you've been around too much, you almost become blind to what it really is, and see it for what you know it to be, which of course affects the way that a photographer shoots. At this season’s Tommy Hilfiger Women’s show, I really wanted to challenge myself not to do a typical backstage "behind-the-scenes" photo shoot, but to really challenge myself to open my eyes and to see it fresh and new again, like I was seeing it for the first time.
After a few minutes surveying the mis-en-scene, I had to forget what I knew about hair and makeup, what I knew about the dressing area, the accessories table, and focus on the people and the real activity at hand.
What struck me was that with any fashion show and designer collection, it's created around one set of eyes, in this case, Tommy Hilfiger's. But what became immediately apparent is that a fashion show is executed through dozens of pairs of hands working together in partnership and teamwork. Two hairstylists working together to straighten unruly hair. Two sets of hands to iron a long, fluid dress. Two sets of hands to lace on a particularly high pair of heels. Two sets of hands to wrap a model in one of Tommy's newest creations. Two sets of hands to trim excess threads before the opening curtain. The speed and cooperation that I saw backstage was truly awe-inspiring and a perfect visual example of fashion as a team sport.”