Meet Poppy Delevingne

After a day of shooting the Vero Moda spring campaign in Gran Canaria, British model, actress and style icon Poppy Delevingne found time to answer some questions about fashion.

How does it feel to be famous for your personal sense of style – to be a style icon?
It is quite a shock, actually. First and foremost because growing up as a child I was such a tomboy, always naked or in dungarees; and I was never interested in clothes or anything like that. It was only when I began modelling at 18 that I really began enjoying
fashion and reading any fashion magazine I could get my hands on, and developing a profound respect for designers, fashion and how to wear it. So when people pay me a compliment like that, I feel totally honoured, I wear clothes that make me inherently happy…

Your style and stylishness seem to come very easily and naturally.
Well, I never go out of my comfort zone. I never do anything that doesn’t feel natural to me. I wake up in the morning and I know what to put on – it’s my sixth sense, really.

You never feel you’ve made a mistake?
No, not any more. I’ve dropped way too many clangers for that!

The latest salute to you has been the December edition of British Elle, which praises you for your take on street style.
I think it’s very interesting. There was a moment when blogging and viral and street style became very “now”. And people turn their noses up at it, but it was something I instantly fell in love with, because I didn’t just want to see what was on the catwalk, but what was on the streets as well. Because what was everyone else wearing? I found that far more inspiring than anything else, so street style is something I’ve always been fascinated by, and I
love the pictures that the street style photographers take. I think they are immaculate and stunning, and they really capture a moment in fashion that campaigns and editorials don’t capture in the same way.

We are here at a Vero Moda shoot. And they obviously feel you bring a sort of style and beauty to the images. How do you see the match between you and Vero Moda ?
When Vero Moda came up, I had obviously heard a lot about the brand. Then I did my research, and found that for a high street brand, they are so bang on trend, but yet so accessible. And I think that’s so important in this day and age. But they are cool,
they’re kooky, they’re fun and they’ve got an edge to them that I think a lot of high street brands don’t have, so I wanted to be a part of that.

And the classic question – do you have a style icon?
I think Marlene Dietrich in the old days was pretty immense, and today I love Lady Amanda Harlech, because how the hell do you make couture look so easy?