The event, which is called Face Facts, launches today Wednesday, February 20, and is all about building on the foundation of your overall look.
Some of the world's top makeup artists will descend on the Arnotts Beauty Hall to advise customers on how best to fill their makeup bags and create looks from the base upwards.
Lancome’s Farid Benchabbi, Emma Healy from Shiseido, Joseph Clouter from Dior, George Pelsoi from Bobbi Brown as well as Celia Cashman from Elizabeth Arden and Donna Galloway from Origins will be on hand to dole out makeup and skincare tips to customers.
As well as the beauty events, there will also be fashion and jewellery trunk shows during the 10 day line-up.
Sonya Lennon and Brendan Courtney's debut line, will showcase their debut clothing line, Lennon Courtney, on Saturday, February 23 with a chance for customers to meet and greet the designers afterwards.
There will also be fashion truck shows from Canpoi and Basler on the February 23.
21st Feb – Celia Cashman, Elizabeth Arden
21st Feb – Emma Healy, Shiseido
27th Feb, 10am to 2pm – George Pelosi, Bobbi Brown
27th/28th Feb – Donna Galloway, Origins
1st/2nd March – Farid Benchabbi, Lancome
In store each day – Joseph Clouter, Dior