Actress Demi Moore is the new face of clothing retailer, Ann Taylor.
According to style.com the Hollywood star signed a two-year contract as the retailer’s spokesmodel. The advertising campaign, which debuts this autumn, will feature 48-year-old Moore shot against various iconic New York landmarks.
Following the announcement Moore spoke of how she had always been a fan of the fashion retailer. "I had actually mentioned to them that when I was a teenager and I moved to LA, I remember going to the old Century City mall, and there was Ann Taylor. And it was a very prominent and memorable part of my youth and shopping experience.”
Moore was also enthusiastic about the new season. "What's been a really great part of the experience is taking what's in their next season and pulling things together, just based on pieces that I feel really reflect me,” she said. “I think that they've really done a really nice job of making a shift for Ann Taylor that I think is contemporary and chic but practical and versatile."
Moore follows such previous Ann Taylor spokesmodels as Heidi Klum, Naomi Watts and, most recently, Katie Holmes.