Wales v Ireland - mental approaches
by Brendan Cole
Just what is the thinking behind the different approaches adopted by Warren Gatland and Declan Kidney during the build-up to this weekend’s match?
Kidney is the epitome of the style of management that gives away absolutely nothing – he does not use the media to promote any real agenda and essentially seeks to nullify its impact on either his own team or the opposition. Essentially, he seems to think that the media game contains very little in the way of potential positives and plenty of potential pitfalls. That’s why – woe is me say the media - he tends to limit himself to platitudes, with the occasional effort to boost the confidence of under-performers thrown in.
Gatland, as we have seen this week, plays it differently. He is prepared to use his press conferences aggressively, attempting to shape the psychological landscape around a match in a particular way (in fact, the entire Welsh management team appear to be attempting to get inside Ireland’s heads with talk of choking).
Who’s got it right?
Well, Gatland has some science to back up his approach. The psychology of suggestibility indicates that even when you don’t want to be influenced by a statement, or indeed if they wish to act in the opposite way to a statement, you sometimes can’t help it (that's right: advertising works!).
Gatland’s plan is clearly to get the ‘choking’ idea into Irish heads, either positively or negatively, in the hope that it will pay dividends at some point on Saturday evening.
The interesting thing is that Kidney possibly takes the mental side of the game more seriously than any other top level coach in the world but eschews the same tactic.
Gatland - the power of intimidation
Gatland is, of course, a serious student of the mental game himself and the intensity and high motivation his sides bring to the table have long been a trademark A New Zealander and former All Black, he understands the power of intimidation. Most Gatland teams try to blow opposition off the park through hyper aggressive rucking and pace and love to bully opposition sides out of the game. The downside is that teams who successfully stand up to the intensity can get a lot out of doing so.
Certainly, Wales have found themselves in difficulty once that initial onslaught is seen off this season.
In particular, France seemed to get a lot out of standing up to Wales in the second half and even Scotland managed to get among them towards the end of their match. On both of those occasions, Wales looked as though they had basically run out of ideas, and had no higher gear to step into once the initial bully boy tactics started to falter.
The other potential criticism of the Gatland approach is that it produces diminishing returns. Is he a manager for the long haul? Ireland, Wasps and Wales have all enjoyed quick improvement under Gatland, but both Ireland and Wasps had sudden slumps under his stewardship. Could Wales could potentially end up suffering the same fate?
The 2009 Ireland (and Munster’s) approach is subtly different in that they are more inclined to soak up the best the opposition can give before kicking on themselves –more of a ‘last 20 minutes’ than a ‘first 20 minutes’ idea. Kidney teams can, of course, be beaten but it is very rare for them to ‘bottom out’ in games the way Gatland sides sometimes seem to do.
Should Gatland be concerned that acknowledged psychological maestro Kidney without fail takes the softly softly approach?


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