Welcome to RTÉ Off The Rails, The Total Experience

This year, RTÉ has taken the production of the Off the Rails event (formerly called Off The Rails Live) in-house for the first time. This will facilitate an even greater synergy between the very popular television series, which attracts average audiences of over 400,000 to each programme, and the event itself. The seventh such event to be staged, RTÉ will build on the event's content and profile - it attracted 33,000 visitors last year alone - to deliver the biggest and best fashion event of the year. The event this year offers 'A Total Experience', including a full redesign which incorporates a new experience area and an international production team running the live fashion show.

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The inaugural 'Off the Rails Fashion Awards' is being introduced and will take place at a gala event on the Friday evening of the weekend-long celebration. Series presenters Sonya Lennon and Brendan Courtney, who return to our screens in their second series in September, will be present throughout. As well as hosting the fashion show, there will be plenty of opportunities for them to impart the shiny pearls of fashion wisdom they have garnered in their combined 25-year-long experience of the industry to attendees. Details of key features will be released at a later date.

RTÉ is currently seeking sponsors and exhibitors for Off The Rails - The Total Experience and the fashion awards, which will take place from Friday November 13th to Sunday November 15th in Dublin's RDS.

Sinead O'Connor, Merchandising and Licensing Manager, RTÉ said: "We're really excited to announce these new plans for what we believe is a unique event. The live event has always been very successful for RTÉ - we've done six in total - but we wanted to up the ante this year and create an even greater editorial synergy between the event and the television series, maximizing the experience for attendees, exhibitors and RTÉ. Off The Rails - The Total Experience offers the 400,000 viewers who watch the programme each week on average a chance to directly experience some of the magic, glamour and insider tips and advice that appeals to them on television. It offers exhibitors an opportunity to market their product to the potentially 33,000 visitors plus (the number who attended last year) in a highly receptive, positive and relevant environment which reflects their brand values. It offers RTÉ the opportunity to extend the reach and the off-air life of the brand, and in these highly challenging times, generate revenue in a brand-positive way."