It girl siblings in real life and now on the big screen, Hilary and Haylie Duff have established careers which include TV shows, movies, records, a clothing line and perfume. In 'Material Girls' they play multi-millionaire sisters who seem to have it all but end up losing it all because they don't pay enough attention to their brand. And the politest thing you can say about this film is that perhaps the Duffs will learn they won't do their own livelihoods any long term favours by signing up for dross like this.
Despite inheriting their father's cosmetics empire, Ava (Haylie Duff) and Tanzie Marchetta (Hilary Duff) are too busy playing Beverly Hills royalty to turn up for a day's work. When there are outfits to decide on and guest lists to be on, who needs to worry about shareholders? But don't care is made care when a scandal breaks about one of the Marchettas' products – wiping millions off the company's share price and leading to the sisters' assets being frozen. Now 'reduced' to living with their housekeeper and facing a buy-out from rival Fabiella (Huston), the girls have to decide whether they should just take the money and go back to a life of blissful ignorance or try and figure out the story behind the scandal.
The riches-to-rags-back-to-riches storyline is more worn out than a Madonna 7-inch from 1985 and 'Material Girls' doesn't turn up at the cliché party wearing anything new. Worse, it doesn't even make the effort to look its best in the cast-offs. With bad jokes and dreary performances, this is yet another one of those films where a dud scene is never short of company and where you spend the whole time more worried about how younger viewers are being short-changed by Hollywood than any of the perils onscreen.
No-one comes out of this with any credit – and that includes you if you go to see it.