Eircom has been announced as the new sponsors of Sunday night drama on RTÉ One and what a night of drama it is.
The new fifteen-episode deal covers the fifth series of Love/Hate, the second series of The Fall, and the new three-part drama Charlie, starring Aidan Gillen and Tom Vaughan Lawlor.
Speaking about the new deal, Commercial Director for RTÉ Television, Geraldine O’Leary said: “Drama is at the heart of our new season schedule for RTÉ One and we know viewers can’t wait to see some of their favourite characters return to our screens.
"There’s a great synergy between RTÉ and eircom and we’re delighted to have them on board as our Sunday night drama sponsor. Eircom sponsorship is a great fit for the drama strand on RTÉ One.
"Both are established, quality Irish brands with a huge resonance for consumers and the viewing public in this country. We look forward to working with Eircom in, what we’re confident will be, a mutually beneficial relationship.”
Lisa Comerford, Consumer Marketing Director with Eircom added: “This sponsorship makes strategic sense for Eircom; it is essentially about positioning our brand, which is one of the biggest and instantly recognisable Irish brands in the country, that reaches into Irish households in the same way as drama on RTÉ.
"Eircom’s sponsorship demonstrates our commitment to support locally produced, Irish drama on our screens.”