The Fifty Shades of Grey trailer is already the most viewed trailer of 2014, after less than a week of being released.
According to The Hollywood Reporter, the debut trailer for the upcoming drama starring Jamie Dornan and Dakota Johnson has already reached 36.4 million YouTube views since it was released on July 24.
The figure comes from the technology firm Zefr, which tracks the numbers.
The previous high for 2014 was 31 million views for Teenage Mutant Ninja Turtles at the end of March.
Fifty Shades will be released in cinemas on Valentine’s Day, 2015.
Are you one of the few who haven't seen it yet? Check it out below.