Gravity star Sandra Bullock will play Tupperware executive Brownie Wise in a biopic written, produced and directed by The Help director Tate Taylor.

Wise came up with the idea of housewives holding Tupperware parties in their homes, and became the first woman to appear on the cover of Businessweek magazine.

She became a popular and famous figure during her time as a marketing executive for Tupperware, but had a falling-out with inventor Earl Silas Tupper, who sacked her and tried to erase her from the company records.

Tate Taylor's script is based on Bob Kealing's book about Wise, entitled Tupperware Unsealed.

"Sandy and I have been trying to work together for years," said Taylor. "Finally, I'm very excited to put Tupperware in her hands. This is a collaborative dream come true."