Guinness has launched Guinness Amplify, a new initiative to support up-and-coming acts in Ireland, which replaces Arthur's Day.
Guinness Amplify includes opportunities to perform in pubs over five weekends, beginning September 11-14 in Leinster and moving to Ulster (September 18-21), Connacht (25-28), Munster (October 2-5) and Dublin (October 9-12).
There will also be workshops, studio days, surprise shows by major acts and the chance for new artists "to share a stage with some of the biggest names in music" and to perform at showcase events in 2015.
Among those already confirmed for Guinness Amplify Live are Kodaline, Ellie Goulding, Walking on Cars and Daithí, with more names to be announced.
For the live schedule and details on how to take part, visit: www.guinnessamplify.com.
Acts have until July 31 to apply.
Speaking at the launch in Dublin on Wednesday July 2, Kodaline said: "There are so many incredibly talented musicians in Ireland who currently don't have the right support to bring their career to the next level.
"Guinness Amplify will help to open doors for so many people through the roadshow of pub gigs around Ireland, providing access to experts in the industry and ultimately helping musicians to fulfil their potential.
"We know first-hand the hard work that goes into launching a music career and this level of support is invaluable."
Stephen O'Kelly, Marketing Director, Guinness, said: "The combination of live performance, promotion, recording time and rehearsal space, as well as the opportunity to learn from experts within the industry, is something that we know can make a real difference in helping musicians to develop.
"What better way to have your music heard than in a great pub packed with people appreciating the performance, as it unfolds in a live gig."