YouTube is threatening to remove videos from its service if record labels don't sign new licensing agreements.
Many independent labels have rejected the new licensing agreements drawn up in anticipation of the Google-owned company launching a new pay streaming music service.
If this happens, it looks like a lot of music videos will be disappearing from YouTube in the coming days and weeks.
YouTube is looking to launch YouTubeMusic Pass, which will be a premium streaming service, allowing subscribers to back up and watch content when they're disconnected from the Internet.
The new service will cost, which means that YouTube have started seeking new licensing agreements with record labels.
According to The Wrap, many independent labels have refused to sign the new agreement, disagreeing with the terms.
Some have even gone so far as to describe them as strong-arm tactics, similar to accusations thrown at Amazon recently over their negotiating tactics with Hachette and Time Warner.
So far, the three major music labels - Universal Music Group, Sony Music Entertainment, and Warner Music Group - are among those who have signed.
Robert Kyncl, YouTube's head of content and business operations, says that they've gotten agreements with about 90% of the industry, according to media reports.
However, labels behind groups such as Radiohead, Arctic Monkeys, and Adele have not signed the agreement, meaning there will be plenty of well-known artists who will see their video content disappear from the site.
The Wrap claims that Kyncl has indicated that the process of removing videos will start over the next few days.
Enjoy this while it lasts!