Beyonce has released the new music video for her latest single Pretty Hurts.

Pretty Hurts is the opening track on the singer's self-titled fifth studio album and the accompanying video sees Beyonce star as a beauty pageant contestant.

Along with the video Beyonce is inviting fans to join the conversation on Twitter using #WhatIsPretty and to upload photos and videos to Instagram capturing what the word 'pretty' means to them, using the same hashtag.