Britain & Ireland's Next Top Model has been axed by Sky Living.

The long-running reality series, which aired its ninth season earlier this year, won't be returning for a tenth run, Sky Living confirmed to Digital Spy.

A representative for the broadcaster said: "After nearly a decade on air, BINTM won't be returning to Sky Living next year. 

"We'd like to take this opportunity to thank all of the talent who have been involved in the series, with particular thanks to Thumbs Up Productions, exec producer and host Elle Macpherson and this final season's judges Dannii Minogue and Tyson Beckford."

It is believed that Sky Living has decided to focus on the rival model reality show The Face, which stars supermodel Naomi Campbell.

23-year-old Lauren Lambert won the final series of BINTM in the summer.