Lana Del Rey has reportedly become the new face of Jaguar.

The singer is said to have signed a six-figure deal to promote the luxury car brand's new F-Type sports car, a two-seater vehicle.

The Sun reports that the advertising campaign will be launched in Paris in September.

Jaguar's global brand director Adrian Hallmark said, "Jaguar's allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements."

The Video Games singer recently became the face of retailer H&M, and will front a series of press advertisements and commercials from next month.

In the print ads for the high street store's autumn/winter range she models a series of items including a pink angora sweater, leather trousers and floral print leggings.