Kate Winslet is the new face of Lancome.

The 'Titantic' star has been named as the celebrity spokesperson for the Tresor fragrance.

She takes over from actress Isabella Rossellini, who appeared in ads for the perfume last year.

"More than an outstanding actress, Kate Winslet has the amazing ability to be celebrated as both an exceptional and an everyday woman," explained Odile Roujol, Lancome International’s General Manager.

"A passionate person, who lives and feels life to the fullest, she is sure to act as the epitome of Tresor, our mythical fragrance."

The new Tresor print campaign and television commercial starring Kate Winslet were shot in the heart of Paris on the Pont des Arts by renowned fashion photographer Peter Lindbergh and can be seen starting September 2007.