New Guinness factory in Manchester raises fears about future of Dublin operation
A view across the rooftops at St. James's Brewery, Dublin c. 1906 - 1913. Photo: Guinness Archive, Diageo Ireland

New Guinness factory in Manchester raises fears about future of Dublin operation

Published: 16 August 1913

The Chairman of the Guinness Brewery Company, Lord Iveagh, has announced plans to develop a new factory in the Manchester district to cater for the English and Scottish trade.

Speaking at an ordinary general meeting of the Guinness shareholders at Salisbury House in London, Lord Iveagh remarked that it was not their intention to reduce the company’s operations in Dublin. The Guinness decision is a response to a year-on-year growth in its British trade, which has necessitated an expansion of the company's brewing, storing and distributing plant. Given the large increase in the cost of freight, both on the shipping of raw materials to Dublin and of manufactured beer to Britain, it was considered the most prudent approach was to develop a manufacturing base in England.

The Manchester site acquired for development by Guinness consists of 100 acres of the Barton end of the Trafford Park estates and provides considerable frontage to the Manchester Ship Canal. The Guinness decision has already led to a rise in the share price of both the Ship Canal and Trafford Parks.

Despite reassurances about the future of the Dublin operation, The Freeman’s Journal believes that Dublin, ‘where the reputation of Guinness’s products has been made, is to have no share in the future prosperity or extension of the industry. If, as has been suggested, the bulk of the export trade is to be done from Manchester it will be a severe blow for Dublin.' The newspaper continued: 'In future, therefore, the world may have to consume Dublin stout made in Manchester. Guinness is known the world over as Dublin stout, and how the consumer is to square the fact that it is a Manchester brew with the representation that it is Dublin stout, is a problem that calls for the exercise of some ingenuity.’

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