comScore confirms that RTÉ.ie is the most popular Irish Website amongst consumers of News, Education, Entertainment, Health, Lifestyle and Sport.
24th April 2013; comScore confirmed that RTÉ.ie holds the number one Irish position amongst consumers of News, Education, Entertainment, Health, Lifestyle, Sport, Beauty/Fashion and Style, and Family and Parenting.
Conor Mullen, RTÉ Digital’s Commercial Director commented, “Users of the site continue to have a young profile, with 60% of unique visitors in the 15 – 34 age bracket, with an even gender balance*. The site experiences nearly 1.2 million unique visitors monthly, and provides a rich variety of genres for both users and clients alike. This coupled with our investment in innovative ad-formats allows us to deliver significant reach to clients, and new and compelling ways to engage with users”.
Mullen added that RTÉ Digital plans to launch more progressive ad-formats in the near future, providing clients with even greater choice and deeper engagement with their target audience.
Gender balance is 51% male, and 49% female